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Ad Platforms

What is shifting inside Meta, Google and TikTok ads, and how it changes where the money goes.

AI SearchAd PlatformsBrand & CampaignsLead GenTools & SoftwarePlaybooks
Ad Platforms

Meta Advantage+ is the default now. Here is your move

Lead storyAd Platforms

Meta Advantage+ is the default now. Here is your move

Meta merged manual and Advantage+ into one flow, so AI now sets your targeting, placements and budget by default. What to control and what to feed it.

Jun 13, 2026 · 7 min read

Ad Platforms

Google Ads quietly handed you back three controls

Ad Platforms

Google Ads quietly handed you back three controls

Performance Max used to be a black box. In 2026 you can finally see the search terms, block placements account-wide, and add negatives. Here is how to use all three.

The move. Turn on the three controls Google added: campaign negatives, account-level placement exclusions, and the search terms report. Then watch your brand spend.

Jun 11, 2026 · 5 min read